Spanx Leggings is a shape-wear legging brand, and our challenge was to create a community amongst consumers. Upon purchase, consumers receive a care package. This comes with a digital extension "bubble" login. We also created a refer-a-friend care package, and coordinated a "Bum Day" brunch event. Most importantly, we partnered with Dress For Success. Our Bottoms Up campaign went far beyond lifting booties and hiding tummies.
tagline: "bottoms up"